Monthly Archives: October 2013

GivingTuesday ideas for your charity – Webinar

GivingTuesday ideas for your charity – Webinar

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GivingTuesday Founding Partner CanadaHelps is producing a series of webinars to help your organization get the most from GivingTuesday. The first webinar on October 29th, provided ideas for charities to get involved in GivingTuesday. Watch the webinar video and presentation:

#GivingTuesday ideas for your charity from CanadaHelps / MyCharityConnects
View the webinar recording:

#GivingTuesday ideas for your charity from CanadaHelps on Vimeo.

Facebook Guide
Facebook and #GivingTuesday.org have created this great guideline for using Facebook and Instagram to help your organization get the most out of GivingTuesday. Best Practices for GivingTuesday – A Guide to Facebook and Instagram provides simple and easy-to-implement guidelines and advice for companies and non-profits that want to get involved with GivingTuesday.

Download a copy of the guide here.

2013 GivingTuesday Webinars

2013 GivingTuesday Webinars

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GivingTuesday Founding Partner CanadaHelps is producing a series of webinars to help your organization get the most from GivingTuesday. To register for the webinars, hit the links below:

 

October 29 – #GivingTuesday ideas for your charity
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View the webinar recording:

#GivingTuesday ideas for your charity from CanadaHelps on Vimeo.

 

November 5 – Engaging and partnering with companies for #GivingTuesday
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View the webinar recording:

Team Up for Tuesday 5 Steps to Awesome Corporate-Cause Partnerships from CanadaHelps on Vimeo.

 

November 12 – Building a successful online campaign for #GivingTuesday
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View the webinar recording:

Building a successful online campaign for #GivingTuesday from CanadaHelps on Vimeo.

Tips for GivingTuesday Corporate Engagement

Tips for GivingTuesday Corporate Engagement

GivingTuesday SquareThe CECP has put together these tips for getting your company involved in GivingTuesday.

GivingTuesday provides an opportunity for a company to share the good news of its program’s accomplishments year round and communicate its values. Think of GivingTuesday as a way to make progress toward a goal you already have, and join in on the natural energy and momentum of the day.

Any act of good counts; the power in it is the collection of good deeds on this one day. This will look different for every company; what works for one company is not necessarily right for your company. The audience may be internal or external: a platform to connect with your employees, customers, or the general public.

Be nimble and open; there’s no need to overcomplicate the way your company joins in. If you joined GivingTuesday last year, stretch a little. If you’re new to GivingTuesday, try it out! GivingTuesday proved itself last year; there were more than 2,500 recognized GivingTuesday partners!

Here are some specific ways to celebrate:

CEO Leadership

Have your CEO or other corporate leaders:

  • Meet with the head of one of your grantee organizations to discuss goals, and announce a new commitment.
  • Remind employees of your matching policy and encourage them to make a gift on GivingTuesday.
  • Announce a commitment on #GivingTuesday. If you’ve got a bold plan in the works, perhaps hold it and announce it on the day.
  • Ask employees to tweet their favorite company-sponsored volunteer moment of the year.
  • Share with employees results from philanthropic and/or volunteer initiatives from the past year and opportunities for the coming year.

Partnership

  • Host a luncheon of nonprofit leaders in your signature funding area, or have a volunteer fair in the company cafeteria.
  • Brainstorm ways to celebrate with a grantee: you don’t have to have all of the answers.
  • Partner with other companies aligned with your signature funding area through a social media campaign (tweet/post the impact of your collective efforts).
  • Announce a new nonprofit or corporate partnership that strives to move the needle on a societal issue.

Innovation

  • Give out charity gift cards, from organizations such as DonorsChoose.org and Global Giving, to managers to distribute to staff.
  • Summarize a few of your proudest moments over the last year and celebrate those on your Intranet site or in an Op-Ed to the local paper.
  • Encourage employees to use the hashtag; educate them on what #GivingTuesday is and let them run with it!

Measurement

Do something that you can report quantitatively:

  • Commit a portion of company proceeds from Black Friday and/or Cyber Monday to your favorite cause.
  • Give employees a paid day to volunteer.
  • Increase the company side of the dollar-for-dollar employee matching gift policy or launch a new policy on #GivingTuesday.
  • Make it easier for employees and customers to give, such as through Facebook, reddit Donate, Square, point-of-purchase options, apps.
  • Report on total amount committed and/or number of employee volunteer hours served that year.

Learn more about how companies are getting involved with GivingTuesday