Monthly Archives: December 2013

GivingTuesday Highlights – UPDATED

GivingTuesday Highlights – UPDATED

[UPDATE – Jan 7,2014] Charitable giving remains strong throughout December! MGFC reports an impressive 93% increase for mobile giving December 1-31, 2013 vs. December 2012. This compares to an average increase in mobile giving of 13% for all of 2013 before GivingTuesday.

[UPDATE – Dec 23, 2013] The number of donations processed by Blackbaud increased +134% on Tuesday, December 3, 2013 compared to the same Tuesday in 2012. Average dollars donated also increased on GivingTuesday, resulting in a jump of 421% in total donations.

[UPDATE – Dec 18, 2013] Two weeks after GivingTuesday, giving remains strong. MGFC reports a robust 157% increase  for December 1-15, 2013 vs. December 2012. This compares to an average increase in mobile giving of 13% for all of 2013 before GivingTuesday.

GivingTuesday has inspired a global movement of giving – and it’s just getting started. December 3rd was the opening day of the giving season and we want to share some of the many highlights so far.

More than 10,000 partners in 43 countries contributed to the movement this year. In Canada and around the world, a growing wave of charity is building and we are excited to see so many organizations working on successful campaigns.

In addition to the case studies and individual success stories we will be sharing soon, here are a few of the highlights from the launch of GivingTuesday 2013 in Canada.

Overwhelming response in Canada

The first ever GivingTuesday in Canada exceeded all expectations. More than 1,300 charities, foundations, groups, businesses and brands came together to participate. Together, these organizations launched an unprecedented campaign for giving, engaging millions of Canadians. We have already heard from many organizations reporting their campaigns exceeded targets. Media coverage was also strong from coast to coast with major coverage online, in print and on television and radio. You can see some of the media coverage here.

CTVNewsCap

GivingTuesday becomes a global movement

Although one of the first countries to create a GivingTuesday movement outside the US, Canada was not alone in joining the initiative this year. Official movements were started in Australia, Mexico, and Singapore with participants coming together in a total of 43 countries on every continent. The movement also enjoyed endorsement from global leaders like The White House among others.

GT Global

Significant increase in giving, new donors

Although results are preliminary and many organizations have yet to complete and report on their campaigns, initial results measured by CanadaHelps on December 3rd are very encouraging. An increase in donations of 169% over 2012 with the vast majority coming from new donors shows a significant impact from the GivingTuesday campaign already. See highlights of the CanadaHelps results here.

Responding to a special GivingTuesday offer from the Mobile Giving Foundation Canada, 31 charities are running GivingTuesday text-to-donate campaigns. Running until the end of December, these campaigns have already shown impressive results with a 203% increase in text donations over 2012. A list of all the GivingTuesday mobile campaigns can be found at MobileGiving.ca.

Lift Graphic

Canadians respond in huge numbers on social media

Social media was (and continues to be) full of GivingTuesday stories. At the peak of activity on December 3rd, the #GivingTuesdayCa hashtag was trending in 2nd place. There were more than 12,000 shares of the hashtag on Twitter alone, with many organizations also engaging on Facebook and other platforms. As a result, millions of Canadians were exposed to GivingTuesday messages with tens of thousands directly engaging in the conversation.

Perhaps more significantly, all this social media conversation also resulted in direct positive impact for charities: Many partners are reporting encouraging initial results on their social media campaigns and CanadaHelps found that the number one source for donor traffic on GivingTuesday was Facebook.

Trending Capture

Celebrities support GivingTuesday

This year Hollywood got behind GivingTuesday in a big way. Big names like Ellen DeGeneres, Heidi Klum, Hugh Jackman, Jennifer Lopez and Charlize Theron (to name a few). Closer to home, GivingTuesday was endorsed by recording artist Bif Naked and Lost Girl star Rick Howland as well as pro athletes like Josh Gorges, Carey Price, The Montreal Canadiens and Toronto Argos. See some of the celebrity endorsements here.

GT Celebs

Corporate Canada is behind the first GivingTuesday

Many corporations are supporting specific charities and the GivingTuesday movement.

The CIBC #GivingTuesdayCa Retweet campaign offered a $1 donation to CIBC Miracle Day for every RT of their GivingTuesday tweet, in addition to their $10,000 GivingTuesday matching gift to the Canadian Women’s Foundation.

Interac provided $10,000 in matching donations to any Canadian charity on December 3rd. Deloitte, Newfoundland Power and others offered matching gifts.

Tim Hortons, Canadian Tire, PayPal Canada and many others participated with innovative programs. The Huffington Post reported on some of the matching campaigns launched on GivingTuesday.

Cities mobilize for GivingTuesday

Following the lead of US cities like Philadelphia, New York and Baltimore, Canadian municipalities joined the GivingTuesday movement in 2013. The first municipality to officially proclaim Dec. 3rd as GivingTuesday was Norfolk County, ON. The Mayor of Guelph endorsed GivingTuesday and the University of Guelph campaign and Giving Fair. Mayor Naheed Nenshi of Calgary, AB issued a GivingTuesday proclamation, resulting in a strong rally of support and exciting campaigns in that city.

YYC Proclamation Thumbnail

More to come…

There are hundreds more GivingTuesday stories yet to be told and we will be sharing as many as possible in the coming weeks. If you have a GivingTuesday story to tell, please contact us.

Significant Increase in Giving for GivingTuesday

Significant Increase in Giving for GivingTuesday

Lift Graphic

Canada’s first annual GivingTuesday increased charitable donations in Canada by 169% over the same Tuesday of last year, according to new data from CanadaHelps.

The global GivingTuesday movement which encourages people to give back in any way they can was initiated in Canada by CanadaHelps and the GIV3 Foundation.

“GivingTuesday was a great way to jumpstart the giving season,” said Marina Glogovac, CEO of CanadaHelps. “But this is just the beginning. Charities typically see a huge increase in individual donations leading up to the holidays. As a platform for online giving, we want to ensure charities reach, and exceed their fundraising goals so they can continue to provide services that so many Canadians rely upon. We hope Canadians from coast to coast to coast are inspired to think about those in need throughout the giving season.”

What happens when over 1,300 Canadian charities and businesses come together in a collective, grass roots effort to launch engaging campaigns that promote giving back on the same day? The data collected by CanadaHelps shows that Canadians respond generously.

  • The number of charitable donations made using CanadaHelps increased by 169% over the same Tuesday last year and the total dollar value of donations increased by 91%.
  •  Charities who joined and actively promoted GivingTuesday enjoyed the greatest lift in donations. These charities saw an overall increase of 225% in number of donations received through CanadaHelps and 153% in the dollar value of donations.
  • Over 77% of donations were made by first time donors to CanadaHelps, another indication of the power of GivingTuesday to engage new donors into charitable giving.
  • Responding to a special GivingTuesday offer from the Mobile Giving Foundation Canada, 31 charities are running GivingTuesday text-to-donate campaigns. Running until the end of December, these campaigns have already shown impressive results with a 203% increase in text donations over 2012. A list of all the GivingTuesday mobile campaigns can be found at MobileGiving.ca.
  • Many Canadians chose to spread the word about GivingTuesday and shared the giving spirit by sending Charity Gift Cards. These donations increased by 650% on GivingTuesday. With a Charity Gift Card, the sender chooses the value and the recipient gets to choose the charity the gift supports.

“I’m thrilled that Canadians chose to be generous by making charitable donations,” said John Hallward, Chairman of the GIV3 Foundation. “But GivingTuesday is about more than just one day. It is about engaging Canadians with their communities, and encouraging them to give back in whatever ways they can, in December and throughout the year”

The results of the day also demonstrated that the movement struck a chord with Canadians:

  • More than 1,300 partners from across Canada, including charities, volunteer organizations, corporations and foundations, joined the GivingTuesday movement.
  • Hundreds of local and national media outlets, small and large, as well as politicians, celebrities and charitable sector advocates participated by offering extensive coverage in support of the day.
  • Social media was (and continues to be) full of GivingTuesday stories. At the peak of activity on December 3rd, the #GivingTuesdayCa hashtag was trending in 2nd place. There were more than 12,000 shares of the hashtag on Twitter alone, with many organizations also engaging on Facebook and other platforms. As a result, millions of Canadians were exposed to GivingTuesday messages with tens of thousands directly engaging in the conversation. GivingTuesday spawned hashtags like #unselfie (images of generosity), and phrases like “conspicuous compassion.” People were excited about giving back!
  • Perhaps more significantly, this social media conversation also resulted in direct positive impact for charities: Many partners are reporting encouraging initial results on their social media campaigns and CanadaHelps found that the number one source for donor traffic on GivingTuesday was Facebook.

GivingTuesday was a success across the charitable sector and we saw an even stronger response where matching incentives were offered. One matching program that continues is the Government of Canada’s match of donations to Typhoon Haiyan relief.  For the week immediately following Typhoon Haiyan, donations through the CanadaHelps Crisis Relief Centre to charities providing short and long-term aid represented 20% of total donations received. Since this time, donations to Typhoon Haiyan have dropped off and average 3.1% of our total donations for the past week. Canadians looking to help the millions of families affected in the Philippines should donate through crisisreliefcentre.org in confidence that their donation made on or before December 23, 2013 will qualify for government matching.

Interac and GivingTuesday offer UPDATE

Interac and GivingTuesday offer UPDATE

Interac Online
The results of the Interac Association GivingTuesday matching offer are in!

  • The matching donation maximum of $10,000 was reached at 7:13 pm ET, December 3, 2013.
  • The matching distributions will be distributed to 252 different registered charities across the country.
  • CanadaHelps will inform the charities and pay out their matching awards by regular mail, in the next monthly disbursement. Charities will receive their Interac matching donation funds in the form of a cheque, accompanied by a letter informing them they are receiving the funds as part of the Interac matching program.
  • Charities will receive their donations from individual donors according to CanadaHelps standard practices (either by weekly electronic fund transfer for registered CanadaHelps charities or by monthly cheque disbursement for charities not registered with CanadaHelps).

CIBC donating $1 per RT on #GivingTuesdayCa

CIBC donating $1 per RT on #GivingTuesdayCa

CIBC Twitter
Retweet the CIBC #GivingTuesdayCa tweets and CIBC will donate $1 to #CIBCMiracleDay up to $10,000.

Click the Retweet link in the tweets below.

 

 

GivingTuesday which book would you choose?

GivingTuesday which book would you choose?

Calgary Public Library Foundation release_2December2013

With the holiday shopping season just around the corner, more and more Canadians are gearing up to spend. Now there’s a day dedicated to giving back in the midst of the holiday spending season. The first annual GivingTuesday is coming to Canada on Tuesday, December 3.

The Calgary Public Library Foundation is joining the GivingTuesday movement with their whichbook.ca campaign. The Library Foundation campaign will ask the public “Which book would they add? to the Library Collection for children. By giving $10.00 the Library will be able to add a Children’s book and all donations will be matched by an anonymous donor, allowing the library to purchase 2 brand new children’s book to inspire a child to read. You can give by visiting www.whichbook.ca or texting GTBOOKS to 20222. The campaign will run throughout the month of December.

“It’s very exciting to welcome The Calgary Public Library to the GivingTuesday movement. As leaders in the Calgary charitable sector, their activation will really help to grow awareness and encourage people to connect with their communities,” said John Hallward, Chairman, GIV3. “We want people to feel great giving…in December and throughout the year!”

#GivingTuesday, which follows the widely recognized shopping events Black Friday and Cyber Monday, kicks off the holiday giving season with a global day dedicated to charitable giving, harnessing the power of social media and the generosity of people around the world to bring about real change in their communities. #GivingTuesday celebrates and encourages people to give their time, resources, talents and social media voice to a new kind of philanthropy that is about social purpose and collaboration for a better world. GivingTuesday activities are planned in the US (where the movement was born in 2012), Australia, Mexico, Chile, Singapore, and Latin America.

Bookmarks

Homes First’s shelter helps bring troubled homeless woman home for Christmas

Homes First’s shelter helps bring troubled homeless woman home for Christmas

HomesFirst

Tyyra remembers Christmas when her parents were still together. A beautiful balsam fir decorated by Tyyra and her siblings graced the living room of their bungalow. Christmas Eve, after a big family meal, her parents tucked them into bed and in the morning gifts engulfed the tree.

But the Christmas magic didn’t last. Tyyra’s mom battled substance abuse. Tyyra fell into the wrong crowd at school, dropped out, and began experimenting with drugs. After her mother passed away, Tyyra’s addiction worsened and her relationship with her family fell apart. Tyyra became homeless and spent the next fifteen years on the streets.

Numb and lonely, she tried to suppress family Christmas memories. Holidays became a little easier when she moved into Homes First’s Scarborough Shelter. “Christmas was nice, but still sad because I wasn’t with my family,” Tyyra recalls.

“There’s a story I want to share with you,” Tyyra says as she fumbles for something in her coat pocket. “My most memorable Christmas was when this couple brought their two young daughters to the shelter to serve Christmas dinner. I went up and introduced myself to the children. We started talking about Christmas and school, and hair clips, and our favorite bands… I loved every minute of it. When it was time to say goodbye, the children came over, gave me a big hug and handed me a lovely handmade bracelet and card,” Tyyra places something on the table. It’s a bracelet made of clear, red, and black beads strung together on red cord. The card has a pencil drawing of a heart with hands, or hair, we’re not quite sure. The girls wrote: I like you. I am so glad to meet you! Merry Christmas! Halley and Nicole. “I was so overwhelmed. I started to cry.  These children didn’t care that I lived in a shelter. To them, I was a human being and a friend. To this day I treasure the bracelet and card.”

Tyyra moved out of Homes First’s shelter and into her own home with her husband and their two dogs. She’s looking forward to joining her family for Christmas dinner this year. With the loving support of not just Homes First staff, but volunteers and their families, Tyyra made it through the hardest days and back home again.

As we bundle up to head into the cold, Tyyra turns to me and says, “You know, I am so blessed to be here and celebrate what Christmas is really all about – family and love.”

Thank you for helping us be there for women like Tyyra.

www.homesfirst.on.ca

FUN helps kids go green while having fun!

FUN helps kids go green while having fun!

FUN

Friends Uniting for Nature (FUN) Society wants to help youth create and complete green projects in their community, we call our youth FUN Champs! One of our youth is organizing a walk-to-school-bus for his school!

We became a GivingTuesday partner to help share the stories of our FUN Champs’ and invite people to donate materials that the FUN Champs need for their projects.  We have a list of all the needed materials on our web site where people can “buy” them for our youth!

On our Facebook page, we have have been featuring a FUN Champ project a day.  Check them out!  We have also been tweeting to the world to share these projects!

Once all our FUN Champs have completed their projects the world will celebrate having:

  • Bird houses
  • A new community garden
  • A beach cleanup
  • Meatless Mondays at school
  • And so many more!

Visit funsociety.ca