Monthly Archives: September 2014

Webinar: Turn Your GivingTuesday Donors into Loyal Supporters

Webinar: Turn Your GivingTuesday Donors into Loyal Supporters

October 7, 1pm ET – It costs less to retain an existing donor than it does to acquire a new one. Cindy Younan from CanadaHelps shares strategies for converting your GivingTuesday donors into loyal followers and supporters. Ciindy discusses the key drivers of donor loyalty and how to retain your donors through the use of an effective email and social media communications strategy. We also take a look at some of the creative ways charities engaged and inspired supporters during last year’s GivingTuesday .

Watch it here or check out the event on Google Hangouts. 

View the presentation:


Support GivingTuesday with the #UNselfie

Support GivingTuesday with the #UNselfie


Last year thousands of people told the world why they support the causes they care about by sharing an #UNselfie. This expression of giving took on a life of its own with world leaders and major celebrities joining everyday people to tell their giving stories.

This year, you can get your supporters involved or tell your own giving story and motivate millions.

Check out our #UNselfie Toolkit and see how easy it is.

Webinar: Social fundraising for GivingTuesday

Webinar: Social fundraising for GivingTuesday

September 23, 1pm ET – Learn how to mobilize your supporters simply and socially for #GivingTuesdayCa and beyond from Jeff Golby at

Watch live here or check out the event on Google Hangouts and join in the discussion with a live Q&A. You can even post your questions in advance.

View the presentation

How business gets involved

How business gets involved

Whether a small local retailers or a giant multi-national brands, companies are getting behind GivingTuesday in Canada and around the world. We’ve started to hear some exciting ideas coming from corporate Canada and main street for this year’s GivingTuesday.

If you’re a business that wants to learn more about GivingTuesday and how you can get involved and benefit, a nonprofit looking for a way to engage your corporate supporters and local businesses, or you’re seeking ideas for how to get involved – here are some resources to get you started.

Get the latest news, resources and webinars about GivingTuesday for businesses here.

Could Guelph Be Canada’s Most Generous City?

Could Guelph Be Canada’s Most Generous City?

BD_GG_FINAL_BLUE by Brittney Dudar, Alumni Advancement Manager, Parents & Telefundraising, University of Guelph

It’s official: the GivingTuesday planning is well underway in Guelph, Ontario! It’s been weeks and months in the making, but this an exciting time for the Guelph Gives team. As part of this announcement Guelph is throwing down the gauntlet to other cities across our nation. We believe that Guelph could be the most generous city in Canada, are you willing to launch GivingTuesday in your own city to try and prove us wrong?

 The Guelph Gives Launch

We had been so inspired by the Bmore Gives More campaign in Baltimore last GivingTuesday, that after having a conversation with the team behind the Bmore campaign we decided it just might be possible to pull it off in Guelph, too. On Thursday, June 26th, the idea for “Guelph Gives” was pitched to a packed boardroom of Executive Directors, Social Activists, Corporate Leaders, Advertising and Digital Gurus, City Officials and all-around do-gooders.

At the end of the presentation, each hand around the table was raised in the air in support of moving forward – it was amazing! What an amazing and enthusiastic response from our community, not to mention the fact that this is a group of the busiest people in the city!

With the unanimous encouragement from the community, and with a now established steering committee in place, the real work has begun. Our first steps have included forming sub-committees, a work back plan, an official budget, sponsorship packages, a communications plan and connecting with individuals who should either be on the steering committee or aware that GivingTuesday is happening in Guelph. We recently confirmed our first sponsors (Scotiabank and Sleeman) and have had in-kind contributions by local businesses who can help to make Guelph Gives a success.

 Making it Happen

We have established a steering committee comprised of over 20 Guelph community leaders, have had Alexis Lockhart contribute her amazing design skills in creating our logo (pro bono) and…drum roll please…we launched our website this week! Check out courtesy of GiantGoat Web Development (who did the site pro bono as well!). We also presented at Guelph’s City Council this week to share our plans with the city officials and encourage their support of the initiative on social media and in their extended networks.

Giving Tuesday is happening in Guelph, Ontario on December 2nd, 2014 and we hope that you will be part of the GivingTuesday movement as well, wherever you are!

 Wanting to get started?

Our biggest piece of advice (so far) for anyone looking to launch GivingTuesday in your community would be to avoid cynicism, self-doubt or the overwhelming feeling of where to start. Just go for it – even if it’s just you as one person advocating to move the idea forward. Ask and you shall receive! Our enthusiasm and love for Guelph has only grown and the positive response we have seen from our community leaders in rallying behind this vision has firmly reinforced that this is not only possible, it’s happening, it’s going to be big and it can happen in your community too!

So let’s get this started folks! The Guelph Gives team would love some friendly competition from other like-minded and generous cities. We won’t all wear the title of Canada’s “most generous city” but we could all be part of an even greater vision: making Canada the most generous country in the world! Who’s up for it?

Tune into the GivingTuesday webinar next Tuesday, September 16th at 1pm ET where we will be sharing more about the Guelph Gives story, our strategy so far and our plans for December 2nd.

Feel free to contact us at with any questions about what we’re doing for GivingTuesday.

 -The Guelph Gives Team. 1 City. 1 Day. $1 Million.

 P.S. Follow the #GuelphGives story on Twitter!

New Mobile Giving Features, Free Campaigns

New Mobile Giving Features, Free Campaigns

Mobile Giving Toolkit

Last year 31 charities took advantage of free mobile giving campaigns from Mobile Giving Foundation of Canada (MGFC) for GivingTuesday. This year, MGFC has announced new features and options to help charities make the most of mobile giving for GivingTuesday. These new features provide more flexibility to allow you to create campaigns tailored to your needs.

New Features:

  • Multi-price options: Now you can enable up to 4 different donation amounts instead of a fixed value.
  • Sub-keywords: Choose to track funds to various sources with unlimited sub-keywords
  • Donor follow-up: Gather donor data through web forms delivered as a follow-up to donors. Data is recorded and connected to the initial donation with all data accessible from the reporting dashboard.

GivingTuesday mobile giving campaigns are back for 2015: Learn more