Monthly Archives: October 2014

Crowdfunding for Non-Profits: The Rebirth Of Third-Party Fundraising.

Crowdfunding for Non-Profits: The Rebirth Of Third-Party Fundraising.

GG logo by Sabrina Nicosia, National Marketing Director, GreedyGiver.com Every charity has one – the obligatory “Ways To Get Involved”section on their websites. But unless you host an annual run (or anything-a-thon) this lacklustre section of a not-for-profits’website has remained relatively unchanged and under-utilized for the past half-decade. But with the emergence of some new & exciting ways to give online and a savvy new giving generation on the horizon, charities need to —now more than ever —explore some new opportunities. Enter crowdfunding, stage left. Crowdfunding is new. It’s shiny. And for most non-profits it just sounds like a lot of work. Crowdfunding is a way of raising funds online by getting the people around you to contribute in small amounts towards a larger goal amount. It’s essentially peer to peer fundraising on steroids – the custom pages are often highly dynamic allowing users to add pictures & video throughout the duration of their campaign, the custom pages are loaded with social media share tools, the real-time campaign report offers tons of data to be sliced, diced & analyzed, and most importantly, there are Perks. Perks are incentives that crowdfunders add to their campaign to either encourage and/or thank people for their support. Perks come in many forms and in most cases are closely associated with the nature of the campaign. For example, if I am a filmmaker trying to raise money for my next movie, my perks might look something like this: “Give $50 and we’ll add you to the credits,”or “Give $500 and we’ll give you a walk-on role in the movie.” Perks are what makes crowdfunding unique and, in many cases, make the contributor feel like they are a part of something bigger – a movement. People have successfully used crowdfunding across a plethora of industries, so why not the not-for-profit sector? For the goliath organizations, the thought of suggesting something new at next week’s board meeting is quickly poo-pooed by the sad recollection of the last time a good idea died a slow death at the hands of some (nay, many) well-intended old-timers. And for the small but feisty organizations, just the thought of adding anything more to their already piled-high plates of responsibility makes them want to keel over. But crowdfunding can be a tool for charities to get their existing networks as well as some new fresh young faces to do the heavy lifting. Although some have coined The Millennial Generation as the “lazy selfie generation”, they are actually pretty engaged and determined when they want to be. The keyword being – want to be. Crowdfunding allows the campaigner to be creative & shape their campaign into a true reflection of themselves. Let’s say for example that the fundraiser is a talented baker, they also excel at digital design, and love to silk screen funky bandanas. Their perks could be a reflection of all of those things. “Give $35 and I’ll bake you a dozen cookies, give $150 and I’ll design a custom logo for your new business, or give $50 and get a cool hand-made bandana in hot pink or gekko green.” Crowdfunding also allows the For Profit sector to support charities in a way that also brings them new business or a lift in sales.  For example, “give $10 and get a free gift with purchase”or “give $25 and get 50% off anything in the store”.

Crowdfunding empowers third party fundraisers to raise money on their terms, in their own unique way.

As GivingTuesday fast approaches, many charities are faced with the daunting question – what are we doing to capitalize on this national day of giving? GivingTuesday has a high awareness rate amongst Canadians making it too big of an opportunity to pass on, so how can charities bring in more dollars without cannibalizing their upcoming “holiday ask”. GreedyGiver.com, a Canadian crowdfunding site, has just launched The GivingTuesday Challenge – a free and easy-to-execute program for charities to adopt as their GivingTuesday initiative, either on its own or as a compliment to an existing planned initiative. The Challenge encourages do-gooders to use simple acts of kindness to raise money for the charity of their choice. The organizers have also just released a Charity Toolkit loaded with a host of pre-designed marketing communication pieces for charities to use to rally their supporters (email templates, inspiring social media posts, cool Facebook & Twitter cover photos) as well as bevy of fun social media posts for the fundraisers themselves to use to let their friends & family know of their noble undertaking. All monies raised through The GivingTuesday Challenge will be sent directly to the chosen charity and charitable tax receipts can be issued on behalf of the charity automatically. For charities that want more info or would like register visit: GivingTuesdayChallenge.com

Webinar: Tell your GivingTuesday story with video

Webinar: Tell your GivingTuesday story with video

Oct 28, – #GivingTuesdayCa is all about stories. Learn how to use video to engage supporters from the experts at YouTube , Pathways to Education and Alzheimer Society Nova Scotia.

Watch it here or check out the event on Google Hangouts. 

Webinar: Successful online campaigns for GivingTuesday

Webinar: Successful online campaigns for GivingTuesday

Last year GivingTuesday founding partner CanadaHelps created this webinar that provides tips for creating successful online campaigns for GivingTuesday. It’s a great resource and checklist for your campaign. Check it out:

 

Building a successful online campaign for #GivingTuesday
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View the webinar recording:

Building a successful online campaign for #GivingTuesday from CanadaHelps on Vimeo.

Webinar: Media and PR for GivingTuesday

Webinar: Media and PR for GivingTuesday

October 21, 1pm ET – GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.

View the presentation:

Celebrity Endorsements for GivingTuesday

Celebrity Endorsements for GivingTuesday

In 2013, big Hollywood names got behind GivingTuesday Ellen DeGeneres, Heidi Klum, Hugh Jackman, Jennifer Lopez, Charlize Theron and more. All took the opportunity to shine a spotlight on their favourite causes, bringing massive public awareness and, of course, donations to these causes. Canadian endorsers included Josh Gorges, Carey Price, The Montreal Canadiens, Toronto Argos, Justin Trudeau, Calgary’s Naheed Nenshi, Bif Naked and Rick Howland.

Charities, let’s make this even bigger December 2, 2014! If you have a celebrity that supports you, why not ask them to call you out for GivingTuesday!? Check out this twitter compilation and see what hundreds of celebrities did in 2013 to help draw attention for their causes.

Some notable celebrity calls to action include:


 

Get Press for Your Organization

Get Press for Your Organization

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Last year, GivingTuesday received a lot of attention from Canadian media outlets. With more than 100 million media impressions, we saw GivingTuesday in print, on television and on radio. One question that we at GivingTuesday central are constantly hearing from journalists is “What are charities in our area doing for GivingTuesday?”

GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, GivingTuesday partner Paradigm PR has put together a Media and PR Toolkit.

Check it out now and get 8 practical media tips for non-profits:

 

Looking for more Media and PR best practices?

Check out this webinar.

Webinar: Social Media Strategies for GivingTuesday

Webinar: Social Media Strategies for GivingTuesday

October 14, 1pm ET – Social media isn’t magic – not even on GivingTuesday. You need four things to succeed, and on this hangout we’ll discuss the keys to success: A Plan | A Story | Influencers | A Budget.

Clare McDowall of Socially Good and Paul Nazareth of CanadaHelps discuss social media success stories, and what we learned from GivingTuesday last year – and how you can apply learning to this year’s campaign. From #IceBucketChallenge to #Unselfie and social media paid ad campaigns, get a better understanding of how to use social media better for GivingTuesday and beyond.

Watch live here or check out the event on Google Hangouts.

Get your city involved

Get your city involved

Mayors Toolkit ButtonWould you like to get your city and your civic government involved in GivingTuesday? North American cities are making GivingTuesday proclamations and encouraging their citizens to get involved. It’s a great way to make GivingTuesday work for communities and it’s surprisingly easy.

What is a Mayoral Proclamation?

Proclamations are typically issued by a Mayor to recognize the importance of a community event, significant achievements by community members, or to signal a City’s role in significant national events. Proclamations may be read at a City Council meeting, or at a community event being recognized, depending entirely on the schedule of the Mayor. Proclamations are often posted on the City’s website. Original signed proclamations will be provided to the requesting party (sometimes must be received in person at City offices). Why request a Mayoral Proclamation in your City?

  • Opportunity to meet/greet/photo with your Mayor and/or other City representation
  • Become a GivingTuesday Ambassador for your City and help establish GivingTuesday as a national day of giving
  • Help your City celebrate philanthropy, volunteerism and community service
  • Get your City government more involved in local causes

What will GivingTuesday offer your City?

  • The chance for citizens to give back to their community
  • Connect citizens to local causes
  • Build and strengthen partnerships across sectors
  • Tell your City’s giving stories to new audiences and bring attention to philanthropic commitments during the holiday season
  • The strength of a national “umbrella” and unified message that upholds and supports many individual brands. GivingTuesday harnesses the power of a collective voice to make a difference.
  • The benefits of the giving community coming together under a common theme and set of messages. Just as the retail world benefitted from coordinating national shopping days across many brands and platforms, GivingTuesday does the same thing.

What have other cities done?

In 2015, 22 Canadian cities embarked on organized movements. Mayors from coast to coast proclaimed December 1st, 2015 as “GivingTuesday”. These civic movements created a platform for a deeper level of engagement between charities, businesses and local residents. One such group, GuelphGives, rallied with the mantra ONE CITY – ONE DAY – ONE MILLION. Organizers celebrated GivingTuesday with various events around the city, all in pursuit of a $1 million dollar giving goal. GuelphGives leaders announced on December 3, 2014 that total donations had reached over $1.2 million. This toolkit is based in part on the learnings and successes of the GuelphGives initiative.

Cities across North America are making GivingTuesday proclamations and encouraging their citizens to get involved. It’s a great way to make GivingTuesday work for communities and it’s surprisingly easy . Last year, Canadian cities from coast to coast declared December 2 the official GivingTuesday.

Want to learn more about getting your city involved? Download the GivingTuesday Mayors Toolkit.

Edit and enhance your GivingTuesday profile

Edit and enhance your GivingTuesday profile

In response to requests from you, our GivingTuesday partners, we’ve added a way for you to edit your profile page. There are also new form fields that will allow visitors to search for organizations by region, purpose or keyword. Updating your profile will help people find your page using improved search functions.

Add a donate button

You can now add a custom donate button to your profile page. Visitors to your profile can click directly to a donation form and you can use the web address of your profile to engage supporters about your GivingTuesday activity and drive donations.

To set up your donate button, log in to your profile and fill in the CRA charitable registration number field. Visitors who click on your donate button will be sent directly to a branded donation form powered by CanadaHelps. If you prefer, you can provide a web address to direct donors to an existing donation page on your own site instead.

Login in to your profile now and activate your donate button:

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2 Months Until GivingTuesday

2 Months Until GivingTuesday

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There’s less than 2 months to go before GivingTuesday, but it’s not too late to get involved. We have lots of resources to help you get the most from GivingTuesday – simple campaign ideas, tips and tools to integrate GivingTuesday into your already planned activity.

Need some inspiration? Check out the Ideas for GivingTuesday video from founding partner CanadaHelps:

 

Check out our free webinar series for lots of useful advice on ways to benefit from GivingTuesday.

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Our resources and toolkits provide simple, actionable advice for non-profits, charities, businesses and brands who want to get involved. Need to kick start your social media efforts? We have great advice and guides.