Monthly Archives: November 2014

#ThankYouThursday Toolkit

#ThankYouThursday Toolkit

It’s amazing how two words can mean so much… THANK YOU.

We are so very grateful to the GivingTuesday community for all that you do. You have built the idea and movement for generosity that is GivingTuesday. This is a grassroots movement, taking root around the world and in each of our communities. You are that grassroots – you have helped achieve something powerful that the world can be thankful for.

On GivingTuesday we get out the GIVE.
On #ThankYouThursday we say thanks.

Share thanks with your supporters and use these #ThankYouThursday resources: Ready-made images you can use on web sites, emails and social media and frames you can use to add your logo, message or image.

We made some of these images with Canva who launched their Canva for Nonprofits Program for GivingTuesday this year. Your nonprofit can get a free subscription.

Double (or triple) Your Donation on GivingTuesday

Double (or triple) Your Donation on GivingTuesday

Charities and companies are announcing matching gifts for GivingTuesday. Find a cause you care about and multiply the impact of your donation.

Here are some of the matching opportunities we’re aware of:

The GivingTuesday Interac Online® donation matching program is back!

PayPal 1% Donation Match

Deloitte is matching GivingTuesday donations to The Alzheimer Society of Nova Scotia up to $5,000

MS Society of Canada Matching Gift Challenge

Donate to Covenant House and triple your impact

Carleton University’s GivingTuesday matching campaign

Sobeys is matching donations to Feed Nova Scotia

Compassionate Eye Foundation is matching every dollar donated to the Peer Literacy Program in Sierra Leone with two dollars.

Do you know of another GivingTuesday matching program we can list?

Let us know.


PayPal 1% Donation Match

PayPal 1% Donation Match

Originally posted on

Partnering to increase our impact!

This December, PayPal will match 1% of donations made to any registered charity through CanadaHelps when using a PayPal account.

All donations between December 2nd, 2014 and December 31st, 2014 made through CanadaHelps using a PayPal account are eligible for a PayPal 1% match. This includes donations made using one of your CanadaHelps Custom Donate Now pages and donations made directly on the CanadaHelps website. Eligible charities will receive their PayPal matching gift, totalling 1% of all eligible donations, in the New Year using our standard CanadaHelps disbursement process.

Donors are more motivated to give when their donations are going further. Let your donors know about the 1% PayPal match this December!

Donations made on the website are powered by CanadaHelps and are therefore also eligible for the 1% PayPal match.


Donate to any charity

Donate to any charity


Burlington Declared “The Giving City” by Mayor

Burlington Declared “The Giving City” by Mayor

The City of Burlington is proud to acknowledge the generous citizens of Burlington as Mayor Rick Goldring proclaims Burlington to be “The Giving City” on December 2, 2014.
December 2, also known as Giving Tuesday, has come to mark the opening day of the giving season. This international movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season. During the month of November, Collective Hearts Burlington has encouraged the Community to support local charitable organizations by volunteering their time, talent and treasure.

Read the release:

BurlONGives Release

Halifax Mayor Proclaims GivingTuesday

Halifax Mayor Proclaims GivingTuesday

Mike Savage, Mayor of the City of Halifax has officially proclaimed December 2, 2014 “GivingTuesday” – one of a growing number of municipalities in Canada to do so in 2014. Last year, more than 10,000 partners took part in GivingTuesday globally. GivingTuesday is a first of its kind effort that harnesses the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. Coinciding with the kickoff of the holiday shopping season, GivingTuesday inspires people to take collaborative action to improve their local communities, and give back in better, smarter ways to the charities and causes they care about. In the same way that Black Friday and Cyber Monday have become North America’s biggest shopping days, GivingTuesday harnesses the power of social media to create a national movement around the holidays dedicated to giving.

Halifax Proclamation

View the proclamation

Vancouver Mayor Proclaims GivingTuesday

Vancouver Mayor Proclaims GivingTuesday

Gregor Robertson, Mayor of the City of Vancouver has officially proclaimed December 2, 2014 “GivingTuesday” – one of a growing number of municipalities in Canada to do so in 2014.

Last year, more than 10,000 partners took part in GivingTuesday globally. GivingTuesday is a first of its kind effort that harnesses the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. Coinciding with the kickoff of the holiday shopping season, GivingTuesday inspires people to take collaborative action to improve their local communities, and give back in better, smarter ways to the charities and causes they care about. In the same way that Black Friday and Cyber Monday have become North America’s biggest shopping days, GivingTuesday harnesses the power of social media to create a national movement around the holidays dedicated to giving.

View the proclamation

View the proclamation

What’s Happening For GivingTuesday 2014

What’s Happening For GivingTuesday 2014

There are special GivingTuesday activities happening at the National level as well as in communities across the country. Find out what’s happening in your location for GivingTuesday!


Mobile Giving Foundation Canada is once again offering fee-free text-to-donate campaign keywords to MGFC-approved & GivingTuesday partner charities. This month, 30+ charities have initiated campaign keywords for GivingTuesday and 15 are already live as of November 11. In 2013 there were a total of 31 campaigns, contributing to a whopping 178% increase in text donations in the first week of December 2013!

Ipsos Canada, a founding partner in GivingTuesday, will offer all employees paid time off to volunteer to support local charities on December 2. Employee teams are identifying charities they will support in Montreal, Ottawa, Toronto, Guelph, Winnipeg, Calgary and Vancouver.

Greedy Giver is challenging Canadians to each raise $250 for a cause they care about by offering to do acts of kindness as a crowdfunding reward with the GivingTuesday Challenge.

Interac matching program: on GivingTuesday, December 2nd, 2014, Acxsys Corporation (the architects of the Interac network) will match online charitable donations made through and paid using Interac Online, up to $25 per donation and a maximum total of $10,000 in matching dollars.

Canadian Blood Services @itsinyoutogive is using online donations, the #UNselfie and a text to donate campaign to raise funds and awareness for the National Public Cord Blood Bank, providing stem cells to Canadian patients in need of a life-saving transplant.

cbs gt logo

Save the Children Canada this Giving Tuesday will be promoting the Christmas Jumper Campaign. Families, friends, co-workers are invited to gather, wear a fun sweater, and donate $5 or more to Save the Children to make the world better with a sweater.

Raising the Roof is launching the national Toque Campaign on Giving Tuesday, with a goal of 40,000 toques (and this year, socks too!) across Canada, raising $400,000 for long term solutions to homelessness. The campaign runs for two months, ending on Toque Tuesday – February 3rd, 2015. They are also partnering with Paul Davis Systems and The West Neighborhood House to work with at risk youth on a collaborative painting job. Any interested press looking to take photos at the event or get an interview are encouraged to visit Artscape Youngplace, 180 Shaw Street on December 2 between 10:00 am 12:00 pm.

raising the roof

Habitat for Humanity is encouraging donors to help Canadian families in housing need, by texting the word “HOMES to 20222” to donate $5, $10, $20 or $25.

Free The Children is challenging you to help families overseas. Every $50 donation provides a goat—a source of milk, income and independence for a family saving to send their children to school and plan for the future. Hear their story from Andy the Goat.


Meals On Wheels Fredricton is launching a drive to recruit new volunteers with opportunities for drivers, community outreach, social media and other areas of expertise.

Alzheimer Society of Nova Scotia and Deloitte are teaming up with a $5,000 match on December 2, as well as leading the charge for a Twitter chat #givingNS and a proclamation from Halifax City Council

Food Banks – Banques Alimentaires du Quebec is launching the Mardi Je Donne challenge, asking Quebecers to donate food items or volunteer time in one of 18 food banks across the province as well as share their generosity socially with an #UNselfie.

food banks qc

The Enbridge Ride to Conquer Cancer, benefitting the Segal Cancer Centre at the Jewish General Hospital in Montreal is kick-starting fundraising for the 2015 Ride with GivingTuesday incentives! Riders who increase their fundraising by $500 by December 2nd receive a free Ride tuque, and those who bring in half of their fundraising minimum by December 31st are invited to our Spring Mixer event and are entered into a draw for one of 5 pairs of Oakley glasses!


Timeraiser in Toronto is hosting an art show this #GivingTuesdayCa, featuring past Timeraiser art and inviting nonprofits to meet and network with people looking to connect with a nonprofit this Giving Tuesday. The evening will include one work of art that people can bid on with volunteer hours and the goal is to raise 100 hours!

Guelph Gives: modeled after the Bmore Gives More campaign, the GuelphGives team is planning a city-wide GivingTuesday celebration, with a goal to raise $1 million for local causes. There is a giving fair planned for multiple locations on December 2nd that will engage the entire Guelph community. Will Guelph claim the title of Canada’s most generous city?!

Borealis Grille and Bar, Guelph: servers will donate half of their tips on December 2nd and Borealis will match that amount, doubling the donation. The proceeds will go to the Adopt-a-Family Program at The Children’s Foundation of Guelph and Wellington.

Windfall Basics in Toronto is launching a #WinterBasicsDrive to collect NEW kid’s winter coats, boots, toques, mittens, warm/wool socks, etc…) to help keep kids warm this holiday season, in conjunction with an #UNselfie and text GTBASICS to donate $20.

windfall 2

Society of St. Vincent de Paul London: will be hosting a movie screening of ELF at King’s University College campus in London, Ontario where admission is on the basis of donation. Monetary or clothing donations will benefit those in the London community.

Canadian Mental Health Association Haliburton, Kawartha, Pine Ridge is inviting the community to a “No Gala-Gala” on Tuesday, December 2, 4:30 p.m.-7:30p.m., at The Venue, 286 George Street: “come as you are” – no fancy dress required or pricey admission.

Sarnia-Lambton Gives, a collaboration of 26 charities, is raising money through a common text to donate campaign and staging several PR events across the city on December 2: a photo opp at City Hall, a press event at Lambton College, a flash mob at the Lambton Mall and finally to the movie theatre that evening.

Owen Sound Hunger and Relief Effort (OSHaRE) is hosting an Open House from 1 to 4 pm on December 2, inviting the community to come for a tour, bring a food or financial donation and enjoy homemade pies, coffee and tea (890 4th Ave. E., Owen Sound)

PeaceWorks Technology Solutions, Waterloo is giving staff a half day of paid work time to volunteer at the Cambridge Food Bank, and holding an office food drive supporting people and community groups in need.

Factory Theatre, Toronto is launching the Alumni Green Room #UNselfie campaign, a match of up to $10,00 for donations received on December 2, and holding an interactive theatre reception for artists, staff, donors and supporters (by invitation).

University of Toronto Children of Hope Uganda (COHU) Club is having a Giving Tuesday campaign sale on December 1st, at Sidney Smith Building (100 St. George Street), 10am-4pm.  The Club has already raised over $600 selling beautiful handmade paper bead jewelry, stuffed animals, baskets and crafts made by the caregivers of the orphans in Uganda, to support the nursery and vocational school built by COHU.

CanAssist African Relief in Kingston announces a matching donation program for December 1,2 or 3 (up to $400 per donor and total of $10,000), funding infrastructure work in East Africa.


TREC Education Toronto is holding an Eco-Trivia Pub Night on Dec 2 at The Firkin on King. Create a team (or get matched) and test your brain about eco-related topics. Come on out and help support renewable energy education programs.


Toronto Arts Foundation supports emerging artists by offering awards to help them not only continue their work, but to give them the recognition they deserve. This December 2, help us turn up the spotlight on Toronto’s incredible emerging artists by donating to our #GivingTuesday campaign. Every gift counts. As our way of saying “thank you!”, your donation will enter you to win tickets to our first-ever Emerging Jazz Artist Award reception, taking place on December 2 at The Spoke Club!

Covenant House Toronto is holding their annual TTC coin drive, seeking donations at many downtown subway locations (e.g., St. Andrew, King, Bloor). Media and the public are invited to meet December 2, 8:30am at the Bloor stop and join in the #UNselfie photo fun.


Healthy Start for Mom and Me in Winnipeg is running a text to donate campaign to raise $10,000 for their Meal Bags program: ready-to-cook ingredients and a recipe in a bag to feed 4 to 6 people, available for $1.50 to make at home.

Canadian Lutheran World Relief in Winnipeg are calling December 2 “Giving School-Day”. Their goal is to raise $20,000 to build classrooms and fill them with desks, books, blackboards and other necessary school supplies for refugee children in Africa, Latin America and the Middle East.


#GivingTuesdayYYC is a civic movement of Calgary non-profits and businesses coming together through activities and social media  to showcase local non-profits & charities and inspire people in Calgary to give. on Dec. 2nd.

The Ball Is Round, Calgary is looking to raise $1000 in order to be able to equip three school groups with soccer equipment to be distributed to school communities in Peru, Ecuador and Guatemala in 2015.

ball is round 2 ball is round

Dress for Success Calgary is celebrating #GivingShoesDay, encouraging #shoegooder women to donate their professional shoes to one of more than 135 Dress for Success affiliates across the world—including Dress for Success Calgary.

dfs dfs2

Edmonton Community Foundation is launching the Young Edmonton Grants (YEG) 3:1 matching program, matching up to $100,000 in donations at a rate of 3:1 until December 31st. The YEG program is initiated, led, and organized by young Edmonton and area residents.

Victoria Foundation is planning an #UNselfie photo contest with two $500 prizes to be donated to the winner’s charity of choice. This is a repeat of last year’s photo contest, which benefitted TRAC Tenant Resource and Advisory Centre in Victoria.

Maple Ridge/Pitt Meadows Community Services is partnering with a local business, Haney Sewing & Sound, to distribute 10,000 bookmarks to raise awareness for their services and impact in the community.

Surrey Christian School in Surrey is launching Imagine Giving, with a goal to raise $75,000 for a new 24 passenger bus and 26 iPads for our primary students to share!  On Dec 2, members of the community can drop by for refreshments all day, and get their #UNselfie photo taken for social media streams.

John Howard Society of North Island, Campbell River BC is partnering with Healthyway Natural Foods Market, who is matching donations for GivingTuesday, up to $1000. All funds go to support the KidStart Mentoring Program.

Have a story to tell?

Contact us and let us know what you have planned for GivingTuesday.

Giving Tuesday – Driving SMART Philanthropy

Giving Tuesday – Driving SMART Philanthropy

By: Gena Rotstein

Over the past five years I have been writing about strategic giving and social impact investing.  Since starting this blog, Generating Social Capital, and working with clients on the Karma & Cents™ philanthropy planning process the landscape has changed and as a result so too has my approach to strategic philanthropy.

As we enter into the holiday season, as is typical, we will all be approached to donate.  Some of us will look at this as opportunity to give as part of our tax planning process, others will be looking at the holiday giving season with more of a philanthropic approach.  Either way, giving should be done with mindfulness.

Enter GivingTuesday. A national movement that is leading the charge on counter-balancing Black Friday and Cyber Monday.  Please read on, to learn more about how we are encouraging people to use the GivingTuesday movement for strategic philanthropy.

I recently facilitated a board retreat for KidSport Calgary.  This is an agency that I love working with, in part because of what they have accomplished as an agency, but also in how their board has always focused their decisions directly back to their mandate.  It is an agency that has a strong brand within the sports community, the youth social services sector and the donor market.  As such it makes it very easy for a donor to do SMART philanthropy.

For those of you who are unfamiliar with SMART planning; SMART stands for:

  • Specific
  • Measurable
  • Actionable
  • Realistic
  • Time-bound

You can apply these same principles to strategic philanthropy.

Specific – Understand what your want your charitable dollars to do.  Are you interested in tackling childhood obesity?  Is there a homelessness issue in your community?  Does creating a vibrant city or town resonate with you?  Whatever your social passion is, clearly articulate what that passion is so that you can identify specific organizations that are aligned with that passion.

Measurable – Let’s say you want to tackle poverty in your city and you have learned that one of the specificways of doing so is by investing in a literacy program.  Set a measurable goal around this – it could be funding a reading program at the local library and then working with that agency to set reasonable attendance targets for the year.  It can also be as complex as looking at multiple agencies along a continuum of care and coordinating with them to set key performance indicators that you can measure the impact of your donation.  Whatever approach you take, as the investor in the program it is your responsibility to negotiate the accountabilities with charity that is receiving your funds.

Actionable – What skills are required to help you achieve your social vision?  What actions with the charity undertake to execute on your social vision? Do you need to enlist the support of others to help you?  Are there opportunities for you and your family or your employees and co-workers to get involved with the organizations you are supporting?  All of these questions shape the action plan for your charitable giving.  You can be as passive or as engaged as you want, while keeping in mind how the success of your investment is directly related to the action steps that are implemented.

Realistic – The very social fabric upon which our society is built is very complicated.  Government, private, public and social profit sectors are tightly interwoven in some areas (like healthcare and education) and loosely connected in others (like sports and leisure).  It is important that the expectations that you have of how your social vision will be realized can be completed in the time you have set out, by the people you have enlisted and by the collection of organizations that you have chosen to support.  Looking at an investment model, it is about creating a portfolio of charities that, in combination, will lead to your social vision.

Time-bound – “A goal without a deadline is just a dream.”  I learned this from Bart Wisniowski the Founder of  There some visions that can be achieved in your lifetime, and others that will be multi-generational.  Understanding where you sphere of influence lies on this timeline is just as important as knowing which charities will be executing on what part of the project when.  Collective Impact only works when there is an agreed upon set of guiding principles, a clear direction, a mutual understanding of success and a target for making critical path decisions.  As the funder, your sphere of influence may not cover the entire length of the implementation, so who else will be at the table to ensure your contributions of time, talent and treasures generates the ROI (Return on Investment) that you expect to achieve.

Strategic philanthropy is about SMART philanthropy.  There are obviously other pieces to this puzzle including the types of investment vehicles to use and how the assets within your portfolio are managed.  Social capital isn’t just about what you will do after you have created your wealth, it is also about what you will be doing now to develop and execute on your social vision.

As part of GivingTuesday we want to encourage individuals, families and businesses to consider SMART giving.  You can set up your own micro-foundation on myPlace2Give, choose your charities, set your disbursement schedule and funding criteria.  If you aren’t quite sure where to start, we have created a GivingTuesday Fund. I invite you to check out some of the charities that we are featuring and consider applying the SMART model to your philanthropic activities this holiday season.

A version of this blog originally appeared on the Dexterity Consulting website here.

Author Bio:

Gena Rotstein is the CEO of Dexterity Ventures Inc., which creates technology solutions and tools to help people with their philanthropy and social capital questions. Dexterity Ventures is the parent company of Place2Give, North America’s largest charity database, and Dexterity Consulting, Canada’s first philanthropic brokerage. Follow her on Twitter @DexterityCon.




by Lisa Manfield Is Giving Away $10,000 for Charity and Wants Your Help!

The holiday season is a celebration marked by giving. We give gifts to honour the holiday’s roots, and to show our loved ones how much we care. We give to those who are less fortunate, and to charitable causes that are important to us.

This year, we’d like to share the gift of giving with YOU on GivingTuesday.

We want to give you $10 charitable dollars to give away on GivingTuesday to any Canadian charity of your choice.

claim 10

We’ve got $10,000 total to give away before December 2, so you can support your favourite charities this giving season.

How to Get Your $10 #FreeGift

  1. Enter your email address here
  2. Check your email on December 1 for instructions on how to claim your gift
  3. You’ll be prompted to set up a free Chimp account (if you haven’t already)
  4. Access your $10 through your Chimp account and give it to your favourite Canadian charity

Share the Love!

We want to spread the #GivingTuesdayCa love far and wide, and we’d love your help.

After you enter your email, you’ll be entered to win $1,000 charitable dollars to give to your favourite Canadian charity. You’ll also get a personalized link you can share with your friends and family. For every 5 friends who accept, you’ll receive an additional entry to the contest.

Thank you for giving with Chimp. And happy giving season!


 Charitable Dollars

  • $10,000 total charitable dollars available
  • Only one (1) charitable gift per person

Contest Rules

  • You must create a Chimp account (if you don’t already have one) and claim your $10 to be entered
  • Skill testing question required
  • Contest open to residents of all Canadian provinces except Quebec
  • There is one (1) contest prize: $1,000 charitable dollars, to be given by the winner to any qualified charity in Canada
  • Charitable dollars must be sent via Chimp
  • Chance of winning depends on the number of people who enter. 1 entry required for contest to be held.
  • Contest winner will be selected on December 2, 2014, at 1500 West Georgia St, Vancouver BC.
  • No purchase necessary. To enter without creating a Chimp account, please email

About the author:

Lisa Manfield is a digital writer with Chimp. She has been a writer and editor with BC Living, BC Business and Backbone magazines, and a content strategist for numerous small businesses and tech startups. She also teaches writing and editing for the web at Simon Fraser University.

Create a GivingTuesday Campaign in Minutes

Create a GivingTuesday Campaign in Minutes



Creating an online or mobile fundraising campaign can seem like a daunting task. Getting your organization geared up for GivingTuesday doesn’t have to be difficult, though. Our partners have created campaign tools that make it easy for you to get up and running in no time. Check out these simple campaign tools and check here throughout the week – we’ll be adding more useful tools and offers from partners.

CH blog pages image

CanadaHelps GivingTuesday campaign pages are one of the exciting new ways to let donors and media know how you’re participating in GivingTuesday. Setting up a campaign page is easy! You can add a fundraising goal, photos, videos, a description, end date and more.
Get started today!


GG logo

Get your supporters motivated through crowdfunding. The GreedyGiver GivingTuesday challenge is a great way to motivate the people that love you to drive new donations. There’s no cost and it’s fast and easy to get started.


Mobilizing your #GivingTuesdayCa campaign is critical and it’s easier than you think. I Can Go Without lets you quickly and simply create mobile-ready fundraising campaigns.

#GivingTuesday = Mobile Tuesday
Did You Know: Your mobile audience behaves much differently? Mobile web usage ramps up after work! Your supporters are primarily using smartphones and tablets at home while watching TV, listening to music, reading emails or browsing social networks. The most popular time for mobile web donations is between 8pm – 10pm.



This year, the Mobile Giving Foundation Canada has announced new features and options to help charities make the most of mobile giving for GivingTuesday. These new features provide more flexibility to allow you to create campaigns tailored to your needs. Check it out and get the toolkit.


GivingTuesday Square

One of the easiest ways to get started with your campaign is to use your GivingTuesday profile page. Login to update your information and activate your donate button and you have a ready-to-use GivingTuesday campaign page including a donation form powered by CanadaHelps.