Monthly Archives: April 2015

Case Study – Canadian Blood Services

Case Study – Canadian Blood Services

CBS logo

Canadian Blood Services took advantage of celebrity ambassadors, PR and matching gifts to mobilize donations on GivingTuesday. The campaign was a financial success and saw them trending on Twitter.

Our GivingTuesday experience was very positive and the results achieved were beyond our expectations. We feel our efforts were a great success, given our focus on financial donations deviated from the usual “ask” by Canadian Blood Services (ie. Blood donation).

Check out the case study to see how they used multiple channels including PR and social media to raise $36,000 on GivingTuesday.

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Communities and Groups

Communities and Groups

In 2016, the 4th year for GivingTuesday in Canada, there was a groundswell of GivingTuesday activity, organized by local civic groups in 30 cities across the country. Mayors, from coast to coast proclaimed November 29th, 2016 as “GivingTuesday”. These civic movements created a platform for a deeper level of engagement between charities, businesses and local residents.

This year cities and community groups are joining together to help each other succeed on GivingTuesday. We have resources to help you find or start a GivingTuesday group.

Civic Movements

Civic Movements

Driving community engagement for GivingTuesday

Find a local movement
Get the civic toolkit

In 2015, the 3rd year for GivingTuesday in Canada, there was a groundswell of GivingTuesday activity, organized by local civic groups in 22 cities across the country. Mayors from coast to coast proclaimed December 1st, 2015 as “GivingTuesday”. These civic movements created a platform for a deeper level of engagement between charities, businesses and local residents. 

One such civic group, Halifax Gives More, rallied with the mantra “The most philanthropic city in Canada”. Organizers celebrated GivingTuesday with many events around the city in an unprecedented spirit of collaboration. Halifax leaders announced on December 2, 2015 that total donations and new commitments had reached over $5 million.

But a community giving day like GivingTuesday is about so much more than just raising funds. Across Canada, communities celebrated and practiced all kinds of giving, with highlights including 24k pounds of onions and carrots for food hampers in Kitchener, 70 blood donations in Waterloo, 1,200 clothing items donated in Mississauga, 1,100 hugs for charity in Halifax and many, many volunteering commitments from coast to coast.

Perhaps what is most inspirational is the spirit of community and co-operation that civic organizers saw for GivingTuesday.

“It was amazing to see so many great organizations coming together to build awareness and raise funds. Their was no spirit of competition, but rather people asking how we could support one another”

-GuelphGives co-organizer Lindsay Sytsma.

In 2016, we want to inspire more cities to participate in GivingTuesday with their own, community-wide campaigns. We will support them with tools and resources for organizing GivingTuesday in a local community. To help get these civic movements started we have created a toolkit and we are rallying GivingTuesday leaders in communities across the country.

Interested in joining a local movement?

Local movements and groups are getting organized. Check them out here.

Want to start a movement in your community? Have you already started?

Get this helpful toolkit.

<h5>GivingTuesday Civic Toolkit</h5>

GivingTuesday Civic Toolkit




Case Study – Ten Oaks Project

Case Study – Ten Oaks Project

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The Ten Oaks Project leveraged matching gifts to increase their GivingTuesday fundraising results by 25% in 2014.

There were 5 key reasons for our participation in GivingTuesday:
1. Piggyback on #GivingTuesdayCA media
2. Move up giving earlier in the holiday season
3. Leverage matching gift to raise more
4. Attract and acquire new donors
5. Raise more money in December, but keep giving flat overall

Check out the case study to learn more about their campaign.

10 oaks picture

Case Studies

Case Studies

Case study
There have been lots of GivingTuesday success stories and many creative campaigns created by non-profits and businesses. We’re collecting some of these stories to help our partners identify best practices and plan their own GivingTuesday campaigns.

Do you have a GivingTuesday story to share? Contact us.

Check out the GivingTuesday case studies, below.
[catlist name=case-studies]

Case Study – Toronto Humane Society

Case Study – Toronto Humane Society

Toronto Humane Society Logo

The Toronto Humane Society used video, social media and e-blasts to promote their GivingTuesday partner donation page.

We started promoting our fundraising campaign on social media in the week leading up to GivingTuesday. We also sent out two Giving Tuesday e-blasts – one the week before the day and one on the day – that linked to our GivingTuesday donation page.

Check out the case study to learn how they more than doubled their fundraising goal.
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Get the Civic Toolkit

Get the Civic Toolkit

cityThe GivingTuesday Civic Toolkit is a resource and guide for anyone who wants to get a GivingTuesday movement started in their community (whether it’s a small town or a big city). It’s for charities, schools, community organizations and individuals who want to spread the GivingTuesday movement and benefit their community.

If you’re not sure how to get started in your area, contact the GivingTuesday team and we will be happy to help. We’re all in this together! Let’s make Canada the most generous country in the world!

Want to find out if there’s a movement starting in your community? Check out the list here: Find a local movement

To get the toolkit, please complete the form below and we’ll send you the latest version and keep you up to date with tools and resources for civic organizers as well as news about the GivingTuesday movement and information in your region.

Get the GivingTuesday Civic Toolkit

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