Monthly Archives: September 2016

Support GivingTuesday with a matching donation

Support GivingTuesday with a matching donation

Matching gifts are a great way for companies to do more for the causes they support on GivingTuesday. Leveraging your donation in this way makes your philanthropic investment go further by:

  • Encouraging more people to contribute to the charities you support;
  • Raising more awareness for those causes;
  • Engaging employees in something they can feel proud of; and
  • Reaching more people to tell your community support story.

A matching gift campaign is easy for companies and the charities they support to activate; making it a great way to get involved in GivingTuesday when resources are limited. Donors are very motivated to support a campaign when they know their dollars will go farther. It also inspires social sharing and media interest.

sobeysOne great example of a GivingTuesday matching gift campaign is Feed Nova Scotia’s 2015 GivingTuesday campaign. Using a matching donation from Sobey’s and a couple of adorable twins to promote the idea, they received 20 times more donations compared to a typical day in December, raising a total of more than $100,000 on GivingTuesday.

Check out some other examples of GivingTuesday matching gift campaigns.

Volunteering Toolkits

Volunteering Toolkits

GivingTuesday partner, Volinspire has created excellent resources for businesses, charities and non-profits who want to create volunteer campaigns for GivingTuesday.

These toolkits will help you set goals; recruit volunteers; develop a plan; and communicate, track and share for a successful campaign.

Get the toolkits

Volunteering Campaigns – Guide for Non-Profits

Volunteering Campaigns – Guide for Non-Profits

GivingTuesday partner, Volinspire has created this excellent resource for charities and non-profits who want to create volunteer campaigns for GivingTuesday. Also check out the Guide for Businesses.

This toolkit will help you set goals; recruit volunteers; develop a plan; and communicate, track and share for a successful campaign.

Get the guide

Volunteering Campaigns – Guide for Businesses

Volunteering Campaigns – Guide for Businesses

GivingTuesday partner, Volinspire has created this excellent resource for businesses who want to create volunteer campaigns for GivingTuesday. Use it in your company, or share it with a business that supports your charity. And check out the Guide for Charities and Non-Profits.

GivingTuesday offers companies a chance to tell their giving story to new audiences and leverage a national and global messaging campaign. GivingTuesday provides a compelling reason to engage customers, employees and others during the holiday season.

What does the research say about ‘Giving’ and engaging employees in volunteerism?

  • 74% of employees feel fulfilled in jobs offering opportunities to assist in social and environmental issues.
  • 70% of employees’ loyalty would increase if the company offers volunteer opportunities.
  • 61% of Millennials would prefer to work for a company offering volunteering opportunities.
  • 81% of employees who volunteered with their coworkers said it strengthened their relationships.

Get the guide

Engaging Local Businesses

Engaging Local Businesses

By Jamie McDonald
Leader Community and Higher Ed Campaigns, #GivingTuesday

Local businesses, large and small, like to be associated with good causes in their communities, and #GivingTuesday is a movement that they will want to be part of. Here are a range of ways they can get involved in your community’s #GivingTuesday campaign.

Small Businesses

Small businesses can support your campaign with creative giving, social media and marketing initiatives. Offering a range of participation options to small businesses will make it easy for them to get involved. Here is a menu of possibilities:

  • Provide local restaurants and retailers with an electronic logo for your campaign that says something like, “Proud Supporter of [Name of #GivingTuesday Campaign], and ask them to include it on the home page of their website.
  • If you have even a small budget for marketing, many local merchants will proudly hang window clings or display point-of-purpose marketing cards or flyers.
  • Create inserts for restaurants to include in check presenters.
  • Ask merchants to follow you on your social channels (and follow them back!) so they can share your social marketing with their audiences.
  • Invite local merchants to give a percent of sales from Small BusinessSaturday through #GivingTuesday to a favorite nonprofit.
  • Invite local merchants to donate to a community matching fund pool in exchange for marketing and recognition in your outreach activities.
  • Get creative. Creative ideas can generate media exposure and social marketing opportunities that can far outweigh their cost. Here are a few examples of creative merchant engagements from past campaigns.
    • A Local French Bakery created a special macaron and gave 50% of the sales to a community matching fund pool
    • A favorite pizza place created a special pizza and donated proceeds for a two week period to three of their favorite nonprofits
    • A gym created a special workout and gave a percent of sales to a nonprofit
    • A nonprofit partnered with merchants to provide “rewards” for their donors: Throughout #GivingTuesday, 12 different merchants gave a coupon to donors who made donations during a specified hour of the day.
    • A local ice cream shop and granola maker teamed up to create a special flavor and donated the proceeds to marketing for #GivingTuesday.
    • Waitresses in a restaurant donated their tips to a nonprofit and restaurant owner matched those donations.

Medium and Large Businesses

Medium and larger businesses often have CSR or HR efforts focused on supporting worthy initiatives in their local communities, and #GivingTuesday is a powerful platform for company engagement. Here are a few ways:

  • Companies can sponsor your local campaign in exchange for visibility through your marketing channels. They can provide financial support to cover the costs of marketing, giveaways, etc.
  • Businesses can contribute to a #GivingTuesday matching fund pool or challenge grant poolbiz engagement image 1
  • Businesses can sponsor an employee campaign where employees vote for their favorite charities on #GivingTuesday and the company makes a gift.
  • They can host a day of giving (like a jeans day) for company employees where employees give something to a charity on #GivingTuesday in exchange for being able to wear jeans to work.
  • Companies can organize volunteer activities on #GivingTuesday and provide the time and encouragement for employees to volunteer for a local organization.
  • They can include information about the community #GivingTuesday campaign in company newsletters and intrawebs.
  • Company Foundations can make grants on #GivingTuesday

Media Sponsor

A local TV or radio station can really amplify your outreach.

biz engagement image 2

HigherEd Toolkit

HigherEd Toolkit

HigherEd institutions are making the most of GivingTuesday in lots of ways. Find out how your college or university can get in on this global movement.

Get the toolkit

Get the toolkit

Toolkit for Retailers

Toolkit for Retailers

There are lots of ways that stores, retailers and restaurant owners can get involved. GivingTuesday is a great opportunity to do more for the causes you support and engage employees, customers and your community.

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