Monthly Archives: September 2018

Goal Setting For GivingTuesday

Goal Setting For GivingTuesday

Why set a goal for your GivingTuesday campaign?

Because…successful GivingTuesday campaigns have a goal! Our research shows that organizations that set a goal are far more likely to succeed. Without this your campaign may lack focus and direction. Goal setting not only allows you to take control of your campaign’s direction; it also provides you a benchmark for determining whether you are actually succeeding.

Goal setting is a process that starts with careful consideration of what you want to achieve, and ends with the hard work to actually do it. In between, there are important steps that transcend the specifics of each goal. Make sure your team is part of this process so that you can all focus on making it happen.

1. Goals that motivate This means making sure that they are important to you, that there is value in achieving them and they are on mission. If the outcome is not interesting, or they are not relevant to your mission, then the chances of you putting in the work to make them happen are slim. Make sure your goals are ambitious enough that they will be a stretch and will be really exciting to achieve. Motivation is key to achieving goals. Remember, for GivingTuesday your goals don’t have to be all about fundraising: you can also consider goals related to awareness, volunteer engagement, donor recognition etc.

2. Goals that are SMART You’ve probably already heard of SMART goals. The simple fact is that for goals to be powerful, they should be:

  • Specific – Your goals should be clear and well defined. Vague or generalized goals are unhelpful because they don’t provide sufficient direction.
  • Measurable – Include precise amounts, dates, and so on in your goals so you can measure your degree of success. When the GuelphGives movement first started their goal was very simple: ONE CITY-ONEDAY-ONE MILLION $
  • Attainable – Make sure that it’s possible to achieve the goals. The trick is to strike the right balance between something that is motivating and also manageable.
  • Realistic – Goals should be realistic and relevant to your organization’s direction. By keeping goals aligned with your mission, you’ll have the focus you need to achieve them.
  • Timely – Set a deadline. This helps create a sense of urgency and means that you know when you can celebrate success. For GivingTuesday this can be the end of the day, the week or even the end of the giving season.


3. Write them down The physical act of writing your goals makes them real and tangible. And your organization will have a clear record of what you’re trying to achieve. Check out these amazing goals set by the GivingTuesday Montreal Community team for year 1:

4. Make an action plan This step is often missed in the process of goal setting. You get so focused on the outcome that you forget about the steps that are needed along the way. By writing out the individual steps, and then crossing each one off as you complete it, you’ll realize that you are making progress. Check out our campaign planner workbook for more on how to do this.

5. How did it go? Make sure to follow up after GivingTuesday to measure how you did. Did you achieve some or all of your goals? Why or why not? What did you learn? Is there anything you can do to improve your performance the next time you plan a campaign, whether for GivingTuesday or at another time of the year?

Community Leaders’ Summit

Community Leaders’ Summit

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Since its launch in 2013, the GivingTuesday movement has grown in awareness, participation and impact. Much of the success of GivingTuesday is due to a distributed model where leaders in countries and communities around the world step up to organize and lead local campaigns.

In Canada there are now local GivingTuesday movements from Newfoundland to Vancouver Island, and the number of campaigns has grown from 1 in 2014 to over 40 in 2018. Canadian organizers decided to convene our first ever Leaders’ Summit on June 28th, 2018. New and existing community leadership teams got together in Toronto to share best practices, grow the movement and strengthen the capacity of non-profits in communities across the country.


Empowering communities for meaningful change

Attendance was excellent, with a total of 46 delegates present. Leaders came from about 25 communities across Canada, including Vancouver Island, Vancouver, Edmonton, Calgary, Windsor, Toronto, Montreal, Halifax and Prince Edward Island, to name a few.

The summit focused on the power of GivingTuesday to ignite cross-sector collaboration in ways that have real impact on communities. The programming was designed to foster and strengthen communities across Canada with sessions specifically to engage organizations, businesses and supporters.

It’s all about the leaders!

GivingTuesday leaders come from a wide range of organizations, including Universities, charities, Community Foundations and United Ways. Despite their diverse platforms, the leaders have a lot in common:

  • They are passionate about their communities
  • They are motivated by the opportunity to bring people together
  • They work well across networks
  • They are low-ego leaders who make their community partners feel like the campaign heroes

Learning from one another


The day began with a fascinating keynote from Henry Timms, founder of GivingTuesday and author of the new bestseller New Power. The rest of the agenda was packed with interactive sessions from experts such as Jamie MacDonald from the GivingTuesday Global team, as well as our GivingTuesday leaders themselves, sharing case studies, experiences, learning and best practices. There was also a fascinating presentation “What the data tells us”, which detailed the latest quantitative data around impact, during GivingTuesday and beyond the day, in Canada and around the world.

The summit content also included 3 workshop-style breakout sessions where leaders worked in small groups to brainstorm and develop specific action plans for

  1. stakeholder engagement
  2. goal-setting
  3. communications


And having some fun!

Whether enjoying a laugh at the meeting or bonding over a great dinner, it’s always fun when you’re with smart, creative, engaging people!

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What’s next?

The plan to support Community Leaders will continue throughout the Fall period until GivingTuesday and includes the following elements:

  • one-on-one coaching/planning meetings
  • regular conference calls
  • an email education program with resources and other materials
  • we will send a team member to present at local meet-ups in September/October, or present by webinar, depending on timing and location
  • detailed planning tools, tips and checklists are currently in development and will be distributed in early September
  • more support and resources are available in the GivingTuesday Community Toolkit

Big thanks!

THANKS to all the leaders who travelled from near and far!

THANKS to all the speakers and presenters for your valuable insights.

THANKS to the Summit partners for all your support: Meridian Credit Union, CanadaHelps, GIV3, Toronto Foundation and Muttart Foundation.

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