Dec 1, 2015


Category Archives: businesses

Case study – PriceMetrix Toronto


We have an active Community Partnership Team and we used GivingTuesday as a platform to promote our mission and the impact that we have made over the past 10 years. For GivingTuesday we had 2 specific objectives: 1) raise $1,000 from employees by December 16, and 2) encourage each employee to volunteer their time and […]



How does business get behind GivingTuesday?

Moustache cookies 2

From multi-national brands to small local retailers, businesses are getting behind GivingTuesday in Canada and around the world. Check out these examples of great GivingTuesday activities: Gore Mutual asked their community to choose 6 different charities for GivingTuesday – and gave away $5,000 to each one. The response was extraordinary and they received nearly 400 charity nominations. In […]



Campaign Ideas Guide


Need some ideas to help you plan your GivingTuesday activities? Our new Campaign Ideas Toolkit has examples, suggestions and tactics organized by objective. Check out the toolkit for advice on creating campaigns to: Acquire new donors; Drive incremental donations; Strengthen donor relationships; Recruit new volunteers; and/or Build awareness for your charity. Get the toolkit:



Case Study – Feed Nova Scotia


  Feed Nova Scotia had phenomenal success on GivingTuesday, far exceeding expectations. Using a matching donation from Sobey’s and a couple of adorable twins to promote the matching idea, they received 20 times more donations compared to a typical day in December, raising a total of more than $100,000 on GivingTuesday. It was an exciting […]



Case Study – Ipsos Canada

Ipsos square

Staff in Ipsos offices across Canada picked a local organization and organized teams to go and help out on GivingTuesday. In Montreal, employees were put to work at the thrift shop of the Welcome Hall Mission, where all profits are reinvested into programs that help the needy. It was so great that we could actually […]



Case Study – Guelph Gives


The GuelphGives movement challenged the Guelph, Ontario community to show that they were Canada’s most generous city. On GivingTuesday the people of Guelph raised an astonishing $1.2M, donated more than 2,000 items of clothing, volunteered the equivalent of 5 full time jobs and more. We couldn’t believe the response to GuelphGives throughout the community. From the […]



PayPal Pays It Forward for GivingTuesday

PayPal POS

PayPal joined GivingTuesday as a partner just a few short weeks before the big day. As this was Canada’s first GivingTuesday, the challenge was to create awareness plus celebrate it in a fun and meaningful way. Strategy Jimmy’s Coffee, is a charming and much-loved indie coffee chain in downtown Toronto, where Torontonians can use the […]



Toshiba’s Commitment to Giving Back

Toshiba Kids

At Toshiba, we understand that as a multi-national corporation we have a responsibility to our planet and the people who inhabit it. Promoting Corporate Social Responsibility (CSR) is a cornerstone of our business. We seek to contribute to the future of a sustainable planet by addressing global issues such as climate change and by carrying […]



Case Studies 2012

Case Studies

Check out some of these great case studies from GivingTuesday 2012: Heifer International Discover Unilever Panthera Phoenix House Phoenix House Case Study (pdf) Give Kids the World World Concern Have a story or case study to share with us? Contact us here.