Dec 1, 2015


Category Archives: schools

Case Study – The University of British Columbia

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The University of British Columbia (UBC) launched GivingTuesday and supported the global movement with a campaign to recognize the support and impact of all kinds of donors. The UBC campaign reached their community, brought in new donors and raised more than $10,000 on GivingTuesday. We were very pleased with how GivingTuesday messaging helped to increase […]



Case Study – Carleton University


Carleton University had their best ever GivingTuesday results in 2014, using an integrated marketing approach including email, social media, a Thunderclap, telephone calls and on-campus events. Organizers announced they had met their fundraising goal by 11am on GivingTuesday and by the end of the day raised $96,000. It is immeasurable to quantify how much fun […]



GivingTuesday Case Study – #UofGgives

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by Brittney Dudar, Alumni Advancement Manager, Parents & Telefundraising, University of Guelph We were so excited at the University of Guelph to hear about GivingTuesday’s Canadian debut! As an institution that has been deemed the “world’s most caring university” it felt natural for U of G to immediately start planning for our role in the movement. […]