Dec 1, 2015


Category Archives: Resources

Campaign Planner Workbook


Want a little help planning your GivingTuesday Campaign? Our NEW GivingTuesday Planner walks you through the key stages of getting your campaign ready. Get the workbook: This resource was created with support from Meridian, a partner of GivingTuesday 2018 as part of its strong Commitment to Communities. If you would like to explore opportunities to […]



GivingTuesday Comms Guide


In this guide, you will find an overview of the communications best practices for a successful GivingTuesday. In this guide, you will find: Key messages Campaign assets Media & PR tips Planning guide Links to our other comms resources Check it out: This resource was created with support from Meridian, a partner of GivingTuesday 2018 […]



Volunteering Campaigns – Guide for Non-Profits

NFP Volunteer Toolkit button

GivingTuesday partner, Volinspire has created this excellent resource for charities and non-profits who want to create volunteer campaigns for GivingTuesday. Also check out the Guide for Businesses. This toolkit will help you set goals; recruit volunteers; develop a plan; and communicate, track and share for a successful campaign. Get the guide



Canva for nonprofits

canva image

by Canva To celebrate #GivingTuesday we are excited to announce the launch of Canva’s Nonprofit program! If you haven’t heard of us, Canva is an online graphic design tool that makes creating beautiful digital content amazingly simple. We have over 6 million users worldwide but most important of all, we’re filled with passionate people, a […]



Toolkit for Schools

Toolkit for schools and educators

This toolkit has been designed specifically for educators to celebrate this year’s GivingTuesday. Not only is GivingTuesday a day to celebrate philanthropy, it is also an opportunity to teach your students the importance of giving back and getting involved in your community. Use GivingTuesday to spark the conversation and involve the next generation of leaders in charitable giving. Get the toolkit:   Check out […]



Charity Toolkit

Partner Toolkits

The GivingTuesday charity toolkit is a great resource to help you get started with your own GivingTuesday campaign. See what the movement is about, get some tips and get involved – download the toolkit now: Charity Toolkit



Campaign Ideas Guide


Need some ideas to help you plan your GivingTuesday activities? Our new Campaign Ideas Toolkit has examples, suggestions and tactics organized by objective. Check out the toolkit for advice on creating campaigns to: Acquire new donors; Drive incremental donations; Strengthen donor relationships; Recruit new volunteers; and/or Build awareness for your charity. Get the toolkit:



Introduction to Social Media

intro to social media button

Is your organization new to social media? GivingTuesday is a great opportunity to try new ways of engaging your supporters and telling your story. To learn the basics of social media check out our Introduction to Social Media guide:



Case Study – Carleton University


Carleton University had their best ever GivingTuesday results in 2014, using an integrated marketing approach including email, social media, a Thunderclap, telephone calls and on-campus events. Organizers announced they had met their fundraising goal by 11am on GivingTuesday and by the end of the day raised $96,000. It is immeasurable to quantify how much fun […]



Case Study – Guelph Gives


The GuelphGives movement challenged the Guelph, Ontario community to show that they were Canada’s most generous city. On GivingTuesday the people of Guelph raised an astonishing $1.2M, donated more than 2,000 items of clothing, volunteered the equivalent of 5 full time jobs and more. We couldn’t believe the response to GuelphGives throughout the community. From the […]